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8 Factors to Design a successful landing page

Building a PPC campaign requires several steps that go from choosing the right keywords to designing your ad and writing the correct sentences to target your audience. All this is done to lead people that clicked on your ad to your landing page.

Therefore, when it comes to building a landing page, design is everything. You have 5 seconds or less to impress and engage your visitor before they leave. So, it should be clear to potential leads what you are selling from the moment they get to the page.

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5 Hacks to Improve SEO with Social Media

Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand in many ways. When building your strategy, both complement each other so be aware that changes made in either strategy can greatly affect the other. Efforts that focus on integrating social media with SEO have become crucial for any successful digital marketing strategy.

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3 Ways of Understanding Your Online Target

An online presence is an extremely important tool for growing your company. Your website, blog, and Facebook ads are just a few marketing tools that have the potential to drive business growth and profits.

However, all the technology in the world won’t help you if you fail to understand your target market.

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4 Social Media Tips for Traffic Generation

Absolutely everyone who has a website waits anxiously for people to visit their site and generate something called “web traffic”. The metrics of how much ‘traffic’ your website is generating can make you exhilarated and at the same time, without it, your business is like an isolated, lonely island. Social media, a well-known tool by now for traffic generation, can give your brand the exposure it needs to win prospects, turn them into customers, and boost revenue. Read on to see just how!

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3D Mapping: The other face of Virtual Reality

What is 3D projection or mapping? Well it’s a technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may vary from complex industrial landscapes, buildings, theatrical stages to small indoor objects. With the use of a specified software and a projector, the object is reproduced spatially and then the animation created will be projected on the real object fitting its surface.

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Introduction to Augmented Reality

Augmented reality is the ability to insert an overlaid digital and virtual information into the real world. It’s like browsing “Life” like you’re browsing the web. One of the common ways of doing this is through smart phone technology.

It might seem revolutionary but the first real world application was the heads up display in fighter jets; where symbols are projected onto a transparent glass screen which takes away the distraction of looking at gages and allow pilots to aim their weapons better.

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3 Ways to Benefit from Periscope

Where there’s an Internet connection, trust there’s a Periscope livestream going up.

With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.’

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6 Steps to a Successful Social Media Product Launch

Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.

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10 Truths About Social Media Marketing

No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.

For that reason, we thought it’d be a good idea to review some basic principles of social media marketing:

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