3 Digital Experiences in Marketing

New approaches and new marketing trends paved the way for better relations between the brand and the customers. Marketing technologies growing fast due to the strong presence of social media and the importance of the digital era. Everything today can be transformed into a form of digital communication that gives a customer the best brand experience. Marketing techniques are evolving by the days and till today we have witnessed a huge success in different approaches.

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What You Should Know About the GDPR

As we all know, Facebook is having some issues with privacy lately and protection processes are being planned. One of them is the GDPR compliance in Europe – to protect user information. What does this mean for online advertisers? Read on to find out!

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5 Reasons Why Your Brand Needs a Facebook Group

Mark Zuckerberg once said, “In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well”.

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Our Latest Experiment with HTC Vive

In order to feed our passion for technology in the digital world; we have been working internally on an unparalleled VR experience by providing users with the opportunity to not only look around the virtual environment but physically walk around and interact with the environment using bespoke handheld controllers.

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Hashtags!

We pretty much use hashtags every time we want to post something on social media in order to make our content more discoverable. We also use it to search for content and engage with others. But how did hashtags start, why do we need them and are they used the same way across all social platforms?

Well, to start off, hashtags started on Twitter and then became common on Instagram, Facebook, Pinterest, YouTube, Google+ and many other platforms. How hashtags are used differ from one social media platform to another and should be used correctly in order to be efficient. Here’s how:

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Employee Advocacy: Unlock Your Full Social Potential

Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.

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What should we expect from the Virtual Reality (VR) in 2017

Ever since its conception, the virtual reality (VR) has been evolving more and more, technologically and therefore with the content produced;

In 2014, Oculus was brought by Facebook and Google cardboard has also been launched. Then you have every major (and not so major) manufacturer – mainly the smartphone industry – creating VR gear: Samsung Gear, HTC Vive, LG 360 VR.

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