New approaches and new marketing trends paved the way for better relations between the brand and the customers. Marketing technologies growing fast due to the strong presence of social media and the importance of the digital era. Everything today can be transformed into a form of digital communication that gives a customer the best brand experience. Marketing techniques are evolving by the days and till today we have witnessed a huge success in different approaches.
Social media exists today to facilitate communication, build relationships, and make connections. However, with the fast spread of social media networks and the huge reach it made, today it is primarily used to promote a business and build up a brand.
Nowadays, we are living in a fast pacing world, where a new technology is born with every sunrise, and it takes a blink of an eye away to be outdated.
We always want to keep you updated with the latest and most important technologies for your business. So stay tuned!
In order to feed our passion for technology in the digital world; we have been working internally on an unparalleled VR experience by providing users with the opportunity to not only look around the virtual environment but physically walk around and interact with the environment using bespoke handheld controllers.
Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.
Ever since its conception, the virtual reality (VR) has been evolving more and more, technologically and therefore with the content produced;
In 2014, Oculus was brought by Facebook and Google cardboard has also been launched. Then you have every major (and not so major) manufacturer – mainly the smartphone industry – creating VR gear: Samsung Gear, HTC Vive, LG 360 VR.
Digital marketing today is the marriage between awesome content and a great strategy. To appeal to the audience, a great marketing plan must be trendy and appealing to the end user. Having said that, we’ve compiled some trends every digital marketer should know.
Instagram can be a success – if you go about it the right way.
An online presence is an extremely important tool for growing your company. Your website, blog, and Facebook ads are just a few marketing tools that have the potential to drive business growth and profits.
However, all the technology in the world won’t help you if you fail to understand your target market.
Every brand has a story, and some are told better than others. To create a good story to your brand, you need skills, insights and a good marketing strategy.
But first, what is brand storytelling?