In today’s fast-evolving marketing and creative landscape, brands are continually seeking new and innovative ways to connect with their customers. Technology and art stand as a driving force behind these efforts, enabling brands to craft immersive and engaging experiences that leave a lasting impact. We explore below 4 innovative strategies with real examples for each one that let companies transform the way they engage with their audience.
Category: Experiences
Is using AI to execute big scale animation projects a fantasy?
A new frontier has emerged in the 2D and 3D animation landscape, and seems to be here to stay and develop. Big scale animation shows, once solely reliant on human ingenuity and time consuming processes, are now being revolutionized by the power of generative Artificial Intelligence. A variety of AI tools are indeed paving the way for unprecedented levels of creativity and efficiency.
3D Virtual Exhibition
The VIRTUAL SPACE is Cre8mania’s latest digital solution specifically designed for events, exhibitions, fairs, retail businesses and more.
You can discover this digital solution through our latest project for the Middle East Institute:
https://cre8mania.com/oldwebsite/ny_virtual_show/
Museums all Over the World are Going Digital
Through augmented or virtual reality, laser projections and immersive experience; museums all over the world have been, for the past 20 years, investing in new technologies to rejuvenate their general public and revolutionize their cultural spaces; a key strategy that perfectly meets the needs and expectations of the millennial generation.
Explaining Web AR and VR
Are you ready for the next big thing in the web world? It’s WebAR and it is here to stay! WebAR uses mobile devices to provide dynamic Augmented Reality experiences; the best part? No apps nor downloads needed, just a simple click access from the web page.
Let’s go in-depth through this interview with Cre8mania’s Technical Artist – Zyad Mardini
3D Mapping: The other face of Virtual Reality
What is 3D projection or mapping? Well it’s a technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may vary from complex industrial landscapes, buildings, theatrical stages to small indoor objects. With the use of a specified software and a projector, the object is reproduced spatially and then the animation created will be projected on the real object fitting its surface.
Introduction to Augmented Reality
Augmented reality is the ability to insert an overlaid digital and virtual information into the real world. It’s like browsing “Life” like you’re browsing the web. One of the common ways of doing this is through smart phone technology.
It might seem revolutionary but the first real world application was the heads up display in fighter jets; where symbols are projected onto a transparent glass screen which takes away the distraction of looking at gages and allow pilots to aim their weapons better.