Social media exists today to facilitate communication, build relationships, and make connections. However, with the fast spread of social media networks and the huge reach it made, today it is primarily used to promote a business and build up a brand.
As we all know, Facebook is having some issues with privacy lately and protection processes are being planned. One of them is the GDPR compliance in Europe – to protect user information. What does this mean for online advertisers? Read on to find out!
Mark Zuckerberg once said, “In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well”.
We pretty much use hashtags every time we want to post something on social media in order to make our content more discoverable. We also use it to search for content and engage with others. But how did hashtags start, why do we need them and are they used the same way across all social platforms?
Well, to start off, hashtags started on Twitter and then became common on Instagram, Facebook, Pinterest, YouTube, Google+ and many other platforms. How hashtags are used differ from one social media platform to another and should be used correctly in order to be efficient. Here’s how:
Employees are one of the most untapped resources that marketers have today, and many companies are nowhere near realizing their full potential. According to Pew Research Center, an average individual has around 200 friends on Facebook. This being said, if 50 employees shared company-related content with their 200 friends, that’s 10,000 people. Do we have your attention yet? This is what employee advocacy is all about, and once applied correctly, it can offer a myriad of opportunities for companies.
Many companies that were absent from the social scene were amused about how much they didn’t know about their customers and performance. With social media, companies are mending the gaps between themselves and their customers and humanizing their approach in communicating as opposed to previous marketing and advertising efforts.
Here are the Do’s for using social media:
- Use it as a listening tool.Listen to what is being said about you rather than as a microphone to talk about yourself.
- Use it for customer support. We’re in the age of the consumer. Use social to directly respond to complaints and speak 1-on-1 with the customer.
- For answering FAQs.Transparency is key. You will be bombarded with questions so take the opportunity to reply your customers so that they will feel comfortable with your brand.
Here are the Don’ts:
- Responding with anger.Don’t take messages personally. Keep your cool in any situation because any wrong move will turn the customer into a victim.
- Replying incorrectly.If you’re ever unsure of what to reply to a customer, pause a bit and consult with your team. It’s better to answer accurately than to provide a wrong answer. It will look unprofessional.
- Ignoring the attention.Being on social media means you’re in the spotlight so be careful when conversations become heated. Encourage the customer to contact you offline rather than sending messages back and forth where millions of people are viewing.
Social is a double edged sword. It can reward small businesses with cost effective ways to reach their customers and it can also harm businesses that use it carelessly. So carefully review what you do or say and you will be able to control your brand’s story the way you want.
Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand in hand in many ways. When building your strategy, both complement each other so be aware that changes made in either strategy can greatly affect the other. Efforts that focus on integrating social media with SEO have become crucial for any successful digital marketing strategy.
An online presence is an extremely important tool for growing your company. Your website, blog, and Facebook ads are just a few marketing tools that have the potential to drive business growth and profits.
However, all the technology in the world won’t help you if you fail to understand your target market.
Absolutely everyone who has a website waits anxiously for people to visit their site and generate something called “web traffic”. The metrics of how much ‘traffic’ your website is generating can make you exhilarated and at the same time, without it, your business is like an isolated, lonely island. Social media, a well-known tool by now for traffic generation, can give your brand the exposure it needs to win prospects, turn them into customers, and boost revenue. Read on to see just how!