3 Ways to Benefit from Periscope

Where there’s an Internet connection, trust there’s a Periscope livestream going up.

With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.’

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6 Steps to a Successful Social Media Product Launch

Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.

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10 Truths About Social Media Marketing

No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.

For that reason, we thought it’d be a good idea to review some basic principles of social media marketing:

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9 Ways to Monitor Your Brand (Or Yourself)

77% of job recruiters routinely looked up a candidate’s LinkedIn profile, Facebook posts and photos and ran Google searches.

45% of people have found something in a Google search that have made them decide NOT to do business with someone.

With that being said, let’s get to the ways you can monitor what’s being said about your brand (or yourself) on social networks in an efficient, less time-consuming manner!

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Do you need a social media agency for your business?

Today, everything is online. If you’re not online, you basically don’t exist. Having that said, one of the biggest demands of every business is having a social media presence. Hence, hiring a social media agency can just ensure that!

Social media strengthens brands and companies portraying them as up-to-date, dynamic entities. Having a social media presence not only helps a brand remain active on all social media platforms like Facebook, Twitter, LinkedIn, Instagram and now Snapchat, to name a few, but when done right by professionals, has many benefits.

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