Set your brand apart! Four immersive experiences to impact your audience.

In today’s fast-evolving marketing and creative landscape, brands are continually seeking new and innovative ways to connect with their customers. Technology and art stand as a driving force behind these efforts, enabling brands to craft immersive and engaging experiences that leave a lasting impact. We explore below 4 innovative strategies with real examples for each one that let companies transform the way they engage with their audience.

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In this dominant digital age, we are constantly challenged to exploit new digital ideas and mediums that best represent all parties involved: from creative digital marketers, to avant-gardist clients and corporations; everyone wants to play a distinguished role in the digital spectrum.
Hence the emergence of DIGITAL INSTALLATIONS that have stood out as being increasingly coveted in today’s communication strategies and brandings.

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The Hologram

The pyramid hologram is the evolved product of an old technique called “Pepper’s Ghost”. Although “Pepper’s Ghost” is not a hologram itself, the hologram herein reflects an image to create the illusion of a floating 3D object in space.

Setting this unit requires a specific software for the animation creation and a projection system that would allow the reflection of the three dimensional visuals inside the prism of glass.

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The Mapbox

What is 3D Mapping?

3D Mapping is based on a projection method that uses objects as a surface instead of screens. When an animation is projected on this object, it turns it into a 3D model creating an interactive display.

The objects used as a surface can range from buildings, theater stages going to small random objects. With the use of a specified software, the object is reproduced spatially in the same environment of the real projection.  Then, with the use of a projector, the animation created will be projected on the real object fitting its surface.  Normally, the projection is backed up with audio sounds or music.

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