In today’s fast-evolving marketing and creative landscape, brands are continually seeking new and innovative ways to connect with their customers. Technology and art stand as a driving force behind these efforts, enabling brands to craft immersive and engaging experiences that leave a lasting impact. We explore below 4 innovative strategies with real examples for each one that let companies transform the way they engage with their audience.
Tag: digitalinstallations
4 THINGS YOU PROBABLY DID NOT KNOW ABOUT DIGITAL INSTALLATIONS
In this dominant digital age, we are constantly challenged to exploit new digital ideas and mediums that best represent all parties involved: from creative digital marketers, to avant-gardist clients and corporations; everyone wants to play a distinguished role in the digital spectrum.
Hence the emergence of DIGITAL INSTALLATIONS that have stood out as being increasingly coveted in today’s communication strategies and brandings.
The Hologram
The pyramid hologram is the evolved product of an old technique called “Pepper’s Ghost”. Although “Pepper’s Ghost” is not a hologram itself, the hologram herein reflects an image to create the illusion of a floating 3D object in space.
Setting this unit requires a specific software for the animation creation and a projection system that would allow the reflection of the three dimensional visuals inside the prism of glass.
The Mapbox
What is 3D Mapping?
3D Mapping is based on a projection method that uses objects as a surface instead of screens. When an animation is projected on this object, it turns it into a 3D model creating an interactive display.
The objects used as a surface can range from buildings, theater stages going to small random objects. With the use of a specified software, the object is reproduced spatially in the same environment of the real projection. Then, with the use of a projector, the animation created will be projected on the real object fitting its surface. Normally, the projection is backed up with audio sounds or music.