In today’s fast-evolving marketing and creative landscape, brands are continually seeking new and innovative ways to connect with their customers. Technology and art stand as a driving force behind these efforts, enabling brands to craft immersive and engaging experiences that leave a lasting impact. We explore below 4 innovative strategies with real examples for each one that let companies transform the way they engage with their audience.
Tag: VR
Museums all Over the World are Going Digital
Through augmented or virtual reality, laser projections and immersive experience; museums all over the world have been, for the past 20 years, investing in new technologies to rejuvenate their general public and revolutionize their cultural spaces; a key strategy that perfectly meets the needs and expectations of the millennial generation.
Explaining Web AR and VR
Are you ready for the next big thing in the web world? It’s WebAR and it is here to stay! WebAR uses mobile devices to provide dynamic Augmented Reality experiences; the best part? No apps nor downloads needed, just a simple click access from the web page.
Let’s go in-depth through this interview with Cre8mania’s Technical Artist – Zyad Mardini
3D Mapping: The other face of Virtual Reality
What is 3D projection or mapping? Well it’s a technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may vary from complex industrial landscapes, buildings, theatrical stages to small indoor objects. With the use of a specified software and a projector, the object is reproduced spatially and then the animation created will be projected on the real object fitting its surface.