A study carried out in 2013 by GfK showed that nearly 31% of under 35-year-old would buy a new car directly via the internet (the percentage is probably more in 2015).
This study show us that the online communication is more and more assisting the consumer to research about a product and make the decision to buy.
A survey conducted by Deloitte titled “New Digital Divide Survey” revealed that more than a third of in-store purchases are heavily influenced by digital touch-points, and 1 in 4 shoppers are spending more as a result;
Bringing the digital inside the showrooms, and making it available to the visitors of the showroom is a natural decision for brands and showroom owners.
Showrooms are looking for ways to sell an immersive customer experience, which is less focused on directly making an immediate sale.
A number of showrooms and malls have turned to the multi-touch digital displays; these displays make a hard impact that is hard to miss when in-store.
The content of these touch displays can range from videos, interactive games, competitions, ads, virtual tours, and offers; All of this type of content help the marketers create a storytelling environment where consumer can relate to;
Think of it as a theater, where there are different parts of the story found in the showroom.
The showroom, will expand, it will not be limited to the physical space it has, rather to the content on the screens and digital surfaces.
Cre8mania, is creating, and innovating new products and displays, that enhances the experience and the customer journey, inside showrooms and for brands.