3D Mapping: The other face of Virtual Reality

What is 3D projection or mapping? Well it’s a technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may vary from complex industrial landscapes, buildings, theatrical stages to small indoor objects. With the use of a specified software and a projector, the object is reproduced spatially and then the animation created will be projected on the real object fitting its surface.

3D Mapping and Advertising

Advertising is taken to the next level with 3D projection mapping where our team at Cre8mania go beyond borders. In 2015, 3D Mapping in Lebanon was redefined with the launching of the book “The Happiness of Yaya.” A world first, a short film was screened in 3D simultaneously on the face and bust of Zahi Haddad, author and main character of the film, as well as a traditional screen. (view here)

Think about it, 3D projection mapping allows the product to be displayed in 3D and actually interact with you.  Not only will you expose your brand in unexpected places, reach a large number of people, it is much more visible and fun, especially at night! Check La Nuit Des Musees Liban 2018 3D Mapping

After all, it is purely an expression of art in a way that no ordinary advertising technique can be, in addition to it being a tool of innovation and it makes your brand more familiar to your target audience, young and old.

Marketing and Event Managers, you can be innovative on a large or small scale using any of our Digital Out Of Home innovations. Click here to see what we mean!

Cre8mania’s Mapbox

What is a Mapbox? It’s a hardware we created that supports the object used as the projection surface as well as a background screen to double the effect of the animation. This technique can be easily used to give your product or brand an original profile and fully interact and engage with your audience. Its compact size can be displayed in showrooms, exhibitions, seminars, events and more. To have a better picture, click here.

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