In this dominant digital age, we are constantly challenged to exploit new digital ideas and mediums that best represent all parties involved: from creative digital marketers, to avant-gardist clients and corporations; everyone wants to play a distinguished role in the digital spectrum.
Hence the emergence of DIGITAL INSTALLATIONS that have stood out as being increasingly coveted in today’s communication strategies and brandings.
Digital Installations are placed under the umbrella of “NEW MEDIA” and represent work, projects or practices that use digital technology as part of their creative or presentation process. They have made their way into the fields of drawing, painting, sculpture, music and sound.
HERE ARE 4 THINGS YOU PROBABLY DID NOT KNOW ABOUT THEM:
1 – DIGITAL INSTALLATIONS OFFER LIMITLESS POSSIBILITIES
Whether located indoor or outdoor, on a small scale or a massive scale, in a corporate room or in an entertainment event, the possibilities of using and creating digital installations are endless.
They also offer an ease of collaboration allowing for example different artists from across the globe to work collectively on a single project.
2 – DIGITAL INSTALLATIONS CAN CREATE MULTISENSORY MEDIA
When well exploited and extended to their fullest potential, digital installations may even add an innovative multisensory approach to projects: producing digital art that can trigger all of a person’s senses (touch, sight, taste, sound and even smell).
3 – DIGITAL INSTALLATIONS SUPPORT & INNOVATE TRADITIONAL ART
After some initial resistance, digital installations have successfully made their way into the realm of traditional art, transforming and reviving objects and spaces; exhibitions can for instance be projected and “present” in several locations at the same time, art is no longer restricted to being static physical, digital installations have created new dimensions to art making it more dynamic, alive and even ephemeral. Digital installations inside traditional museums can transform the environment by inviting all visitors to participate through various points of access.
4 – DIGITAL INSTALLATIONS OFFER A PERSONALIZED & INTIMATE COMMUNICATION
With interactive spaces that offer more creativity, play and presence, some digital installations invite viewers to become actively involved in the work they are witnessing and experiencing. An ever lasting memory of the event is guaranteed to stay engraved in their minds.
