Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.
In online marketing, conversion optimization, or conversion rate optimization (CRO) is a way of increasing the number of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Whether you want to increase downloads, sign ups, add-to-carts… CRO can be used to improve any metric on your website that’s important to your business.
What is content marketing?
Content marketing is the creation and sharing of published media in order to attract and retain customers.
Content was and will be always present in every form of advertising. It has been used to disseminate valuable information about a brand or business since the very first forms of communication. With the revolution of the Internet forced upon us, nowadays the consumer has the power to neglect traditional ways of marketing and advertising.
Inbound, Outbound; what’s the difference?
Inbound marketing is a very precise and specific marketing technique to target your audience, whereas outbound marketing is very broad and goes to the general population. In general, big companies invest a lot in outbound marketing to create an image of their brand that people will remember when they want to buy. Some examples of outbound marketing are: television and radio advertising, direct mail, magazines and newspapers ads, billboard and social media.
A study carried out in 2013 by GfK showed that nearly 31% of under 35-year-old would buy a new car directly via the internet (the percentage is probably more in 2015).
This study show us that the online communication is more and more assisting the consumer to research about a product and make the decision to buy.