Absolutely everyone who has a website waits anxiously for people to visit their site and generate something called “web traffic”. The metrics of how much ‘traffic’ your website is generating can make you exhilarated and at the same time, without it, your business is like an isolated, lonely island. Social media, a well-known tool by now for traffic generation, can give your brand the exposure it needs to win prospects, turn them into customers, and boost revenue. Read on to see just how!
What is 3D projection or mapping? Well it’s a technique used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may vary from complex industrial landscapes, buildings, theatrical stages to small indoor objects. With the use of a specified software and a projector, the object is reproduced spatially and then the animation created will be projected on the real object fitting its surface.
Augmented reality is the ability to insert an overlaid digital and virtual information into the real world. It’s like browsing “Life” like you’re browsing the web. One of the common ways of doing this is through smart phone technology.
It might seem revolutionary but the first real world application was the heads up display in fighter jets; where symbols are projected onto a transparent glass screen which takes away the distraction of looking at gages and allow pilots to aim their weapons better.
Every brand has a story, and some are told better than others. To create a good story to your brand, you need skills, insights and a good marketing strategy.
But first, what is brand storytelling?
Where there’s an Internet connection, trust there’s a Periscope livestream going up.
With over 200 million broadcasts created since their launch March 2015, Periscope has seen a variety of diverse video content arise. Brands are on board big time being transparent to their audience by showing the ins and outs of their company culture with behind-the-scenes videos, and the day-to-day ‘work life.’
Times are changing and customers are evolving. A new product or startup could be entering into a blooming, buzzing and confusing world of competition and even if it has great potential, it may not make it to the market or may barely break even, if not marketed correctly. The traditional ways of marketing cost too much and don’t help you build your brand in the mind of the super-connected modern consumer.
No matter how experienced you are in the digital marketing world, everyone is prone to mistakes every now and then. At least once a month, we hear about a huge multinational corporation that sent an insensitive tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.
For that reason, we thought it’d be a good idea to review some basic principles of social media marketing:
If you or your brand want to start broadcasting, here are new tips, just in!
77% of job recruiters routinely looked up a candidate’s LinkedIn profile, Facebook posts and photos and ran Google searches.
45% of people have found something in a Google search that have made them decide NOT to do business with someone.
With that being said, let’s get to the ways you can monitor what’s being said about your brand (or yourself) on social networks in an efficient, less time-consuming manner!
Whether you like Twitter or not, you can’t deny that this social media platform is one of the best medium that helps you connect with clients, customers, influencers… and used well, puts your brand in the light 24/7.